Creating a site for the Fort Worth Star-Telegram
Designing user interfaces is my passion. Especially interfaces that make a positive change in the lives of those that use the design. And that is one of the reasons why I was excited to team up with The Rainwater Charitable Foundation and the Fort Worth Star-Telegram to create a site that would provide “a new scholarship program created to provide Tarrant County students who have overcome adversity with resources and experience to continue to excel in college and beyond.”
Where it all started
Six months ago a friend of mine suggested I place a bid for a web design job for the Star-Telegram in Fort-Worth. She suggested this because she personally knew the decision-maker of the new job, and we had previously worked well together on a few web design projects.
I did. A series of introductory emails where pleasantries were exchanged, proposals and resumes provided, then a question was asked that I didn’t expect from a large, corporate client: “Would it be possible for you to provide me with a name and contact information for a reference that I could reach out to?” I thought, this is awesome, as a previous client will sell me to them far better than I could ever sell myself. I quickly reached out to a long time client and asked if it would be okay that I share their information to be contacted. And boy were they thrilled with the opportunity to help.
A previous client will sell me to them far better than I could ever sell myself.
After a week of waiting I found out that I won the bid, but what was more surprising was that the Fort Worth Star-Telegram said I won the bid because of the testimonial. Not because my bid was less than the competitors, or my proposal was more comprehensive, but because of the testimonial. They said, “Your client couldn’t stop gushing about you.”
That meant the world to me.
Using the presentation style of Aaron Draplin
Though I won the bid, I still needed to present my ideas. It was, and always is, imperative that everyone knows the goals, and how we plan to accomplish them.
I think the worst part about a web design project is when those involved are confused, or have different goals in mind. To prevent any misunderstanding I needed to make sure that I laid everything on the table in our first meeting.
There are a couple ways of doing this, but PowerPoint is the most common and easily created. With that said, a PowerPoint can become very boring, but I’ve seen a few presentations by Aaron Draplin where his slide style kept me engaged. Bright colors, bold text, and plenty of white space on each slide. So, to keep it interesting, I took this style and made it my own. You can view the entire presentation at the following URL: http://micahryan.com/presentation/dreambigfortworth/web-design-process
I think the worst part about a web design project is when those involved are confused, or have different goals in mind.
They loved the presentation, and it opened them up to questions that let everyone better understand our goals.