Not all MCP integrations are created equal. The value of building an MCP server correlates inversely with how standardized the underlying operations are.
At one end of the spectrum: commodity integrations. Connecting Slack to send a message. Listing HubSpot contacts. Creating a Jira ticket. These are CRUD operations against well-documented APIs with established OAuth flows. The operations are identical regardless of who builds the MCP server.
At the other end: creation integrations. Syncing a QuickBooks general ledger to Notion with reconciliation logic. Building a scheduling system with conflict detection and template-based backfill. Implementing a construction project management layer with RFI drafting and compliance checks. These require domain expertise, custom orchestration, and the Intelligence Layer that produces outcomes.
The strategic question is not whether to build MCP servers — it is which ones deserve your creation energy.